A mobile-first menu redesign for a Toronto-based Ethiopian restaurant, balancing usability with brand storytelling. The new interface improves readability, reduces friction, and highlights Nunu’s unique offerings.

Conducting a competitor analysis along with UX audit to identify the most critical pain points in the customer journey. This redesign specifically focuses on the product page and 'add-to-cart' flow improvements.

Bringing clarity and impact to a complex product (employee intranet) with a dynamic video that speaks to new users and drives brand awareness.

Using my work at Robin Hood Army Canada, I came up with a vision and design for a mobile app that solves the logistical problem of connecting surplus food with places of need.

One of my first works that showcases ability to identify critical pain points that fall into the intersection of user and business needs. This redesign specifically focuses on the improvements to navigation and login user flow.

A mobile app design that tackles the problems of findability, user segmentation and other user pain points that also serve as barriers to higher conversion rates and B2C sales for book publishers.