Choose a category:
Redesigning Nunu’s Digital Menu: Where Culture Meets Usability
A mobile-first menu redesign for a Toronto-based Ethiopian restaurant, balancing usability with brand storytelling. The new interface improves readability, reduces friction, and highlights Nunu’s unique offerings.
Volunteering Made Easy, Using Aggregator Model
Using my work at Robin Hood Army Canada, I came up with a vision and design for a mobile app that solves the logistical problem of connecting surplus food with places of need.
When User and Business Needs are in Alignment
One of my first works that showcases ability to identify critical pain points that fall into the intersection of user and business needs.
Elevating Pet Smart's Competitive Advantage, through Thoughtful UI
Conducting a competitor analysis along with UX audit to identify the most critical pain points in the customer journey. This redesign specifically focuses on the product page and 'add-to-cart' flow improvements.
The Publisher’s UX Fix:
Designing for Direct Sales Success
A mobile app design that tackles the problems of findability, user segmentation and other user pain points that also serve as barriers to higher conversion rates and B2C sales for book publishers.
Brand Logo Design
Revitalizing a wellness platform’s identity with a logo that reflects its diverse offerings
Video Ad: A Visual Story for New Users
Bringing clarity and impact to a complex product (GO employee intranet) with a dynamic video that speaks to new users and drives brand awareness.
Learn more about my design approach:
Design Systems
A little bit about my experience creating and maintaining design systems.
UI and Aesthetics
Small things truly matter and so are the first impressions.
Conceptual Thinking
The backbone of successful design is the strong concept that holds it together.
Affect is abstract but it is everywhere from consumer culture to politics to everyday interactions.
Peer-reviewed Research Paper
This paper is an outcome of research on slum redevelopment in one of the largest slums of Asia.
The matter of Words
Substack
"While the “second hand” clothing market might not be exactly a highly profitable business that would care too much about its marketing and value proposition, this poster made me pause and think about the words and their immediate associations."
The UX of everyday thingz: Starbucks
Substack
"To emphasize something it needs to be in relationship with the rest of the text, with the rest of the picture. It needs to speak to it and communicate the appropriate relationship the text elements have between each other."
Standing out in alternative milk market
Substack
"…feeling through negative emotions doesn’t only create change and propels positive results in our personal lives. It also has applicability in the business world, especially when we look at it from the perspective of understanding consumer behaviour (and creating journey maps)."
Constraints to Development:
The Case of Dharavi
Peer-reviewed Academic Paper
"Dharavi, once known as the largest slum in Asia, has been up for redevelopment since early 2000s, however till date the state has made little progress. The ethnographic focus of this essay identifies factors that contribute to slum’s persistent existence, namely migration and social stigma. "
A SHIFT IN MINDSET: From doing to being
Blog Post
"It would be too easy to blame capitalism, our culture and an overload of stimulation that leads to goal-orientation and desensitization about our environment. Perhaps, we can’t and don’t have to figure out which lens it is, but it is important to be aware of which modality or pair of glasses we choose to use to explain our own behaviour. "
More Than a Tea Habit: The History of Chai in India
Op-ed
"The example of chai in India serves to emphasize the importance of shifting away from understandings of culture as static, homogeneous and unified. Forces of the global economic system facilitate transnational cultural flows, produce social inequalities, and enable or restrict mobility."