My work lays at the intersection of UX design, Marketing and a vigorous research approach rooted in my academic training.
UX Design
Responsiveness
Brand Identity
2025
Eng
Rus
From visual storytelling to strategic UX improvements
A comprehensive website overhaul designed to improve navigation, reinforce brand identity, and increase conversions — achieved through clearer information architecture and an elevated visual experience, supported by data-driven improvements in user engagement.
Strategic UX
Usability Testing
Competitor Analysis
2024
Eng
UX audit meets competitor analysis in a Product Page redesign
A product page redesign for PetSmart focused on resolving key user pain points and highlighting the brand’s unique value. Backed by comprehensive research, the final design strengthens clarity, trust and conversion potential.
B2B SaaS
UX design
Branding
Figma
2025
Eng
B2C
UX design
Figma
2025
Rus
UX audit
Figma
UX audit
Figma
