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Corbo Chiropractic

A Digital Refresh for a health clinic

A full website redesign into a more intuitive, conversion-focused site that aligns with the clinic’s brand and better serves its end users

UI enchancement

UX design

CRO

B2C

Interaction Design

COMPANY

Corbo Chiropractic

ROLE

UX Designer

EXPERTISE

UX/UI Design

YEAR

2025

COMPANY

Corbo Chiropractic

EXPERTISE

UX/UI Design

YEAR

2025

ROLE

UX Designer

Problem Definition

Corbo Chiro had a basic foundational website with a poor navigation structure, and as a result had a few UX challenges along with inconsistent visual branding across the pages.

My task was to redesign the whole website, while restructuring the way most of information is presented for clarity, findability and visual appeal.

Problem Definition

Corbo Chiro had a basic foundational website with a poor navigation structure, and as a result had a few UX challenges along with inconsistent visual branding across the pages.

My task was to redesign the whole website, while restructuring the way most of information is presented for clarity, findability and visual appeal.

Objectives

Prioritize and restructure the content of the landing page to improve conversion rate, reduce the length of the scroll and improve content findability

Create design that is visually appealing and in alignment with the Corbo Chiropractic brand and its target audience

Objectives

Prioritize and restructure the content of the landing page to improve conversion rate, reduce the length of the scroll and improve content findability

Create design that is visually appealing and in alignment with the Corbo Chiropractic brand and its target audience

Design decisions & rationale

Pain Point: Information Overload

One of the main challenges that the clinic had is having an overwhelming amount of content. The more the better was definitely their motto.

The trick was to redesign and restructure information and layout in such a way that it would have just enough amount of content to ensure:

01

spark interest about the services for new and existing clients

02

set the right expectations about the service

03

provide education information WITHOUT the long scrolls and multiple pages that feel overwhelming

"Services" page before the redesign

corbochiro.com

I took the route of simplification, and decided to get rid of a separate page for each service, nested under Services tab in menu navigation. It was creating a disconnected experience with the actual Services pages that already contained a lot of content about each service.

This is how the Services page looked before the redesign.

Design decision highlight

Interactive cards for content restructuring

Preserve some white space on the page by nesting extra information within the hover interaction (see video above)

Improve readability and reduce cognitive load through a quicker scroll and grouping of information based on Gestalt principles of proximity and similarity, while preserving the most essential content and information

Ensuring visual consistency (with colours, font, size and shape of each card) further strengthening the link between different cards and their belonging to the same category - Services

After

After

Before

After

Landing page redesign

Objective #1

Preserving brand identity to ensure continuity, intuitiveness and brand recognition

Solution: visual nods to nature, shades of the same colour palette, curvy section breaks, photography that captures the essence of the brand

Despite not having an established brand book and/or guidelines, Corbo Chiropractic had core colours, logo and identity that has been established through out its website and marketing channels. I worked together with the client to ensure there is a continuity to the experience while ensuring a visual uplift,

Solution: visual nods to nature, shades of the same colour palette, curvy section breaks, photography that captures the essence of the brand

Despite not having an established brand book and/or guidelines, Corbo Chiropractic had core colours, logo and identity that has been established through out their website and marketing channels. I worked together with the client to ensure there is a continuity with existing branding, while ensuring a visual uplift.

Before

A little bit of strategy

Objective #2

Creating a timely unfolding CTA strategy that guides users' on the journey - ensures smooth wayfinding outside of the direct navigation points

The original landing page contained only one button with a CTA "Book Now". On one hand. what more do you need? After all, that is the main action you want the users to take?

Yet, it is important to think of the user journey in a more holistic way. If they are a first time user and not yet a customer, they are most likely want to get more information. Landing page allows them just that but also providing thoughtful nudges to others pages. I have included the CTAs "Meet the Team" and "Explore all the Services" under relevant sections.

Nonetheless, I kept the "Book Now" button at the Hero section. While new users are likely won't be ready to book right away, the returning users need to have a quick access that doesn't require extra work on their part.

The original landing page contained only one button with a CTA "Book Now". On one hand. what more do you need? After all, that is the main action you want the users to take? Yet, it is important to think of the user journey in a more holistic way. If they are a first time user and not yet a customer, they are most likely want to get more information. Landing page allows them just that but also providing thoughtful nudges to others pages. I have included the CTAs "Meet the Team" and "Explore all the Services" under relevant sections.

If they are a first time user and not yet a customer, they are most likely want to get more information. Landing page allows them just that but also providing thoughtful nudges to other pages. I added calls to action (CTAs), like “Meet the team” and “Explore all services”, to the relevant sections to help users learn more about the company and its services and build trust.

However, I also kept the "Book Now" button at the very top of the page in the Hero Section. While new users likely won't be ready to book right away, this will give returning users quick access without requiring any time and effort to search for it.

Before starting this redesign, I reviewed all the available analytics for the site. Turns out:

43%

of the traffic was coming from the mobile devices.

9:41

Objective #3

Focus on mobile optimization and ensure responsiveness across different device types

Before starting this redesign, I reviewed all the available analytics for the site. Turns out:

43%

of the traffic was coming from the mobile devices.

Some of the obvious changes I have implemented were:

Readable typography — scaling down font sizes

Appropriate spacing - enough padding/margins for comfortable reading and visual hierarchy

Touch-friendly buttons - ensuring buttons and links sized at least 44x44px for easy tapping

Challenge

Translating an interactive web element into a mobile design that is intuitive and functional

The interactive cards carried one very important function - allowing for more space on the page and shorter scroll, while ensuring the user can easily get more information about a given service (through a hover interaction - see GIF below).

Translating this functionality to mobile was especially challenging because of the technical limitations within the older Wix Editor that the site is built on.

solution

Re-prioritization of the content hierarchy

In order to preserve shorter scroll and ensure one card fits into a single screen, I have decided to shorten the information displayed. The 'Read more' link would take user to the bottom of the page where I added a "Detailed Information" section which contained all the information from the card and hover states in web.

Such content hierarchy with the supporting links for the easy navigation from top to bottom of the sections, would allow user to easily get more information about the service without having to scroll through all the content for each service. Similarly, it would allow the users who are not interested in the additional information to find the booking link for the right services within seconds of landing on the Services page on mobile.

Buttons: 'Book Now' vs 'Book Chiropractic

In the "Detailed Information", I have opted in for the booking button that features the name of the specific service, particularly because:

— the information about the single service doesn't fit into one mobile screen and requires a scroll.

Not having sight of the service title, users might get confused and click on 'Book now' for the wrong service. "Book Chiropractic" helps to reiterate to the user where exactly they are located on the page and supports wayfinding.