About Me
About Me
In my work and personal life I am guided by one ultimate question:
"Why do we do things that we do?"
As humans, as researchers, as consumers, as users...
I have a gift for unraveling interesting insights and connecting the dots between seemingly unrelated things. I am versed at various research methodologies from ethnography to focus groups and surveys.
When I am not analyzing the world around me, you can find me doing yoga, going for walks on the beach and taking photographs.
In my work and personal life I am guided by one ultimate question:
"Why do we do things that we do?"
As humans, as researchers, as consumers, as users...
I have a gift for unraveling interesting insights and connecting the dots between seemingly unrelated things. I am versed at various research methodologies from ethnography to focus groups and surveys.
When I am not analyzing the world around me, you can find me doing yoga, going for walks on the beach and taking photographs.
In my work and personal life I am guided by one ultimate question:
"Why do we do things that we do?"
As humans, as researchers, as consumers, as users...
I have a gift for unraveling interesting insights and connecting the dots between seemingly unrelated things. I am versed at various research methodologies from ethnography to focus groups and surveys.
When I am not analyzing the world around me, you can find me doing yoga, going for walks on the beach and taking photographs.
Background
Background
Experience
Experience
Experience
UX Designer
Habanero Consulting Inc
2022 - 2025
Led the end-to-end development of a prototype to MVP rollout with 1,000+ users, increasing task efficiency by 60%
Developed journey maps, service blueprints, and roadmaps, enabling teams to identify and prioritize high-impact opps across digital touchpoints
UX Designer
Habanero Consulting Inc
2022 - 2025
Led the end-to-end development of a prototype to MVP rollout with 1,000+ users, increasing task efficiency by 60%
Developed journey maps, service blueprints, and roadmaps, enabling teams to identify and prioritize high-impact opps across digital touchpoints
UX Designer
Habanero Consulting Inc
2022 - 2025
Led the end-to-end development of a prototype to MVP rollout with 1,000+ users, increasing task efficiency by 60%
Developed journey maps, service blueprints, and roadmaps, enabling teams to identify and prioritize high-impact opps across digital touchpoints
Research Operations Specialist
MURAL
2022
Identified and developed process optimization strategies that reduced recruitment turnaround times by 50%.
Created and managed a research participant panel to ensure continuousaccess to diverse users, supporting rapid testing and ongoing UXoptimization
Research Operations Specialist
MURAL
2022
Identified and developed process optimization strategies that reduced recruitment turnaround times by 50%.
Created and managed a research participant panel to ensure continuousaccess to diverse users, supporting rapid testing and ongoing UXoptimization
Research Operations Specialist
MURAL
2022
Identified and developed process optimization strategies that reduced recruitment turnaround times by 50%.
Created and managed a research participant panel to ensure continuousaccess to diverse users, supporting rapid testing and ongoing UXoptimization
Researcher / Designer
RHA Canada
2018-2020
Conducted user/market research (interviews, surveys, industry analysis) to identify service gaps; led the development of Pay It Forward mobile app with Social Ventures at TMU
Researcher / Designer
RHA Canada
2018-2020
Conducted user/market research (interviews, surveys, industry analysis) to identify service gaps; led the development of Pay It Forward mobile app with Social Ventures at TMU
Researcher / Designer
RHA Canada
2018-2020
Conducted user/market research (interviews, surveys, industry analysis) to identify service gaps; led the development of Pay It Forward mobile app with Social Ventures at TMU
Academic Researcher
University of Toronto
2016-2020
Conducted ethnographic fieldwork, behavioural observation, and qualitative data analysis across multi-year research projects
Published in a peer-reviewed journal and presented findings to interdisciplinary academic audiences
Academic Researcher
University of Toronto
2016-2020
Conducted ethnographic fieldwork, behavioural observation, and qualitative data analysis across multi-year research projects
Published in a peer-reviewed journal and presented findings to interdisciplinary academic audiences
Academic Researcher
University of Toronto
2016-2020
Conducted ethnographic fieldwork, behavioural observation, and qualitative data analysis across multi-year research projects
Published in a peer-reviewed journal and presented findings to interdisciplinary academic audiences
Skill Set
Skill Set
Skill Set
Figma
Figma
Figma
Adobe
Adobe
Adobe
Framer
Framer
Framer
Canva
Canva
Canva
Miro
Miro
Miro
MURAL
MURAL
MURAL
Webflow
Webflow
Webflow
Wix
Wix
Wix
Dovetail
Dovetail
Dovetail
Hotjar
Hotjar
Hotjar
UserTesting
UserTesting
UserTesting
Qualtrics
Qualtrics
Qualtrics
FAQ
FAQ
Do you have agency experience?
Do you have agency experience?
Do you have agency experience?
Experience working in agile?
Experience working in agile?
Experience working in agile?
How about leading end-to-end design process?
How about leading end-to-end design process?
How about leading end-to-end design process?
Haven't found an answer to a question you are looking for?
Ask me directly!
Haven't found an answer to a question you are looking for?
Ask me directly!