In my work and personal life I am guided by one ultimate question:

"Why do we do things that we do?"

As humans, as researchers, as consumers, as users... ​

I have a gift for unraveling interesting insights and connecting the dots between seemingly unrelated things. I am versed at various research methodologies from ethnography to focus groups and surveys.

When I am not analyzing the world around me, you can find me doing yoga, going for walks on the beach and taking photographs.