Intuitiveness:
Common Sense vs. Familiarity
On the layout of calendars and their perceived intuitiveness.
"Recently, I have been asked to design a weekly calendar template for social media posts. The only specific technical requirement a client gave me that all designs should be in landscape formatting…"
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The UX of everyday thingz: Starbucks
When human centric language goes awry.
"To emphasize something it needs to be in relationship with the rest of the text, with the rest of the picture. It needs to speak to it and communicate the appropriate relationship the text elements have between each other."
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The matter of words
Sometimes it is really that literal.
"While the “second hand” clothing market might not be exactly a highly profitable business that would care too much about its marketing and value proposition, this poster made me pause and think about the words and their immediate associations."
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Emotional ingredients
How negative emotions drive behaviour change
"…feeling through negative emotions doesn’t only create change and propels positive results in our personal lives. It also has applicability in the business world, especially when we look at it from the perspective of understanding consumer behaviour (and creating journey maps)."
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